About Us

Eric Alcock Ltd is your local, friendly, trusted retailer offering excellent service and knowledgeable advice on all things electrical.

We have 5 stores across Staffordshire and Cheshire in the following towns; Alsager, Crewe, Kidsgrove, Newcastle and Sandbach.  They each stock a wide selection of brown and white goods including top brands such as; Bose, Sony, Panasonic, Toshiba, Sharp, Bosch, Miele, Lec, Belling, Stoves, Hotpoint and Zanussi.

Eric Alcock is a family run home entertainment and domestic appliance retailer and service agent with over 50 years experience in the electrical retail trade. We also specialise in aerial installations and repairs and alsohave strong commercial links with local businesses.  This has included installing full multi-room entertainment systems and supplying commercial laundry and kitchen equipment for care homes.

Our customers value our personal, friendly service and our “nothing is too much trouble” approach. They appreciate the helpful store staff with their unrivalled product knowledge and dedication to customer service.

We provide a delivery, set up and connection service for all new products. Our well established, fully qualified team of engineers provide an unrivalled after-care service and maintenance plan including same/next day call out and ongoing advice. We do not use overseas call centres or automated phone lines, at Eric Alcock Ltd you are guaranteed to always get a personal response.

For Company History Click Here

For Customer Comments Click Here