About Us

Eric Alcock Ltd are a family run Home Entertainment and Domestic Appliance Retailer and Service Agent with over 50 years experience in the electrical retail trade.

Based in Staffordshire and Cheshire, we offer a wide selection of products including top brands and the latest models making us a key player in the local electrical retail market.

Eric Alcock Ltd is your friendly, local, trusted retailer offering excellent service and knowledgeable advice on all things electrical. We have stores in Alsager, Crewe, Kidsgrove, Middlewich, Newcastle, Tunstall, Sandbach and Uttoxeter all stocking a wide selection of brown and white goods including top brands; Bose, Sony, Panasonic, Toshiba, Sharp, Bosch, Miele, Lec, Belling, Stoves, Hotpoint and Zanussi.

Our customers value our personal, friendly service and our “nothing is too much trouble” approach. They appreciate the helpful store staff with their unrivalled product knowledge and dedication to customer service.

We provide a delivery, set up and connection service for all new products. Our well established, fully qualified team of engineers provide an unrivalled after-care service and maintenance plan including same/next day call out and ongoing advice. We do not use overseas call centres or automated phone lines, at Eric Alcock Ltd you are guaranteed to always get a personal response.

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